Pepkor began life over 100 years ago and quickly built a reputation of giving South Africans the right products, at the right price, and at their convenience. The group has steadily expanded its footprint over the years to include significant reach into southern Africa, as well as a limited range of other African economies.
The majority of Pepkor’s retail brands operate in the discount and value market segment, which enjoys natural resilience thanks to customers’ ability to buy ‘up’ or ‘down’ according to their budgets, and prevailing economic conditions.
Pepkor’s long success rests on its understanding of, and strong relationships with, its customers. Deep, market-specific knowledge is the foundation of the group’s strategic and operational ability and has allowed Pepkor brands to offer southern African customers access to an extensive range of value-for-money products for over a century.